Beacons of Change
Industry: Health & Wellness, Mental Health, Personal Growth
Brand Archetype: The Caregiver
Projects
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Purpose: Create a central hub to illustrate why service provider is highly qualified, and the main ways prospects can work with her. Mix of professional background & natural CTAs.
Service: Copywriting & Copy Editing
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Signature Experience: Journey Into Your Soul
Purpose: Crystallize her signature one-on-one healing experience, designed for clients whose past trauma affects their present, in clear steps.
Service: Copywriting & Copy Editing
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Virtual Program: Ignite Your Light Program
Purpose: Highlight the benefits of joining her group mentoring program, with 3 different engagement levels clarified and 3 different healing stages clearly outlined.
Service: Copywriting & Copy Editing
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Online Course: Awaken Your Intuition
Purpose: Peel back the curtain on a hybrid live & self-paced online course, clarify program schedule, answer FAQs, and encourage sign-ups.
Service: Copywriting & Copy Editing
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Live Workshop: Women's Empowerment Workshop
Purpose: Announce in-person workshop focused on seasonal theme, describe how participants can expect to feel after attending, and encourage sign-ups.
Service: Copywriting & Copy Editing