So, your story needs clarity?

Let me sharpen my quill…

Madeleine Goforth

Archetype Copywriter &

the brains behind Blue Quill Creative

Hi there, I’m Madeleine! (spelled with 3 e’s)

Consider me your new Copywriting Confidante.

Soulful small businesses and creative entrepreneurs are my people. Whatever you make, sell, or offer, if it’s your calling, I want to hear from you.

Whether you need copy for your new website, your signature healing experience, done-for-you emails or a story-powered marketing video script, I’m ready to start scribbling!

Fill out the form below and I’ll shed some light on what it will be like to work together.

New Contact Form

Expect a reply within 48 hours.

FAQs

  • You put your heart and soul into your small business, but you're also one human. It's easy to get overwhelmed when you're the owner, admin, accountant, salesperson, manager, bookkeeper, AND marketer all in one. Bringing a digital copywriter onto your team means less stress, consistent content for your audience, better outreach, and vital perspective that only someone removed from your business can provide.

  • Illuminating, heartfelt, and transparent. You'll get the insights of someone who isn't just a copywriter, but also a creative video producer. Someone who is meticulously organized and sees both fine detail and the big picture. I mine through your messaging to find the story underneath, because it isn't just words, but real stories, that move people. My intention is for you to feel understood, informed, and uplifted during our time together.

  • This is the beauty of the internet: we'll meet virtually via Zoom and work in Google Docs. I live in North Georgia (Eastern Standard Time), but am happy to accommodate other time zones. Great synergy can happen regardless of distance. Even if we're states away from each other, if you're resonating with what I'm saying, it's worth it to get in touch to see how we can partner together.

  • Such an understandable concern: short answer, yes! Long answer, it will still sound like you because stepping into other people's shoes is what I do. As an actor, filmmaker, and copywriter, I'm continuously looking through the lens of other people. And once we identify your Soulful Small Business Archetype, you'll be able to confidently say 'Yep, this is me, this is what my business sounds like." Your archetype is your pathway to copywriting clarity.

  • Every business is different, and so is every project. Depending on your specific needs at this time, deliverables might need to be tweaked. Listing my starting rates gives you an idea of what a baseline engagement looks like. Rates may increase depending on your unique project scope (number of pages, page length, etc.) and the anticipated number of virtual meetings we'll need to craft your crystal-clear copy. I'll type up a detailed creative proposal after our initial chat!

  • My turnaround time depends on the project. For testimonial editing, mission statements, and copy editing, expect a few days. For articles/blog posts, email copywriting, online sales/landing pages, and video scripts, you can expect one to two weeks. For a website copy refresh or website copywriting from scratch, you can typically expect up to four weeks. My motto is quality over quantity (Google likes that too), so we will take the time needed to crystallize your copy.

  • It's your choice whether we transform your script into a marketing video together or you take it elsewhere. However, if you'd like to save yourself the hassle of vetting a reliable video producer, I'd love to continue working with you to bring it to life. (I've heard horror stories from past clients, so rest assured you're in good hands.) I partner with an award-winning production company called The Bentley Media Group, and we'd love to chat with you about what making your marketing video would look like.

  • I'm a firm believer that copy should be written for humans, no algorithms. However, algorithms are how people find your copy in the first place, so that's where a sprinkle of SEO comes in. I'm a conversion copywriter first and foremost, but I implement basic SEO strategy and keyword research across my services to ensure you're ranking in online searches.

  • I occasionally use ChatGPT for research (which I always verify) and creative ideation. Some marketers are able to effectively train AI to write in a specific brand voice, but to be honest, it slows me down. I prefer to use it as the tool that it is, then let my thesaurus, my brain, and the random bursts of inspiration that happen on long walks do the true wordsmithing.

  • View my Copywriting Services & Starting Rates. Then, fill out my Contact Form or email me at bluequillcreative@gmail.com. Don't see exactly what you need? Include that in your email, and we'll see how I can help.

    Depending on the project, we might start with a 15 Minute Clarity Call to get to know each other better and outline your goals. I'll ask you some questions to understand where you're at and send over a creative proposal based on your specific needs. Once you give me the green light, you can take a breather while I do my magic!

Not quite ready to dive in, but want to stay connected?