Behind the Quill…
Madeleine Goforth is a conversion copywriter specializing in website, sales page, email copywriting and marketing video scripts, and reading way too many books at once.
Using archetype-focused storytelling and her fascination with psychology, Madeleine helps soulful small businesses and creatives crystallize their copy, gain confidence, and connect with aligned clients. Her background in health and wellness, filmmaking, and on-camera acting brings a unique perspective to what makes people “tick”.
Intuitive by nature and client confidante by choice, Madeleine is an old soul who makes you feel seen and certain. When she’s not on set, you can find her somewhere in the woods, with plenty of snacks and a thermos of tea.
My Story…
I’ve been writing since I can remember. As a kid, I’d scribble little stories on printer paper with scented markers (hideously illustrated with stick figures), and staple them together as Christmas gifts. I wasn’t the sports-playing kind - my dream afternoon was an hours-long trip to Barnes and Noble. My super-active imagination wove stories about anything and everything.
Less of a straight line, and more of a spiral: that’s been my life path. I began college to become a counselor, then shifted from social work to the health and wellness industry. My creative side led me to study filmmaking, which circled back to my love of psychology. The common thread through it all has always been story: the stories we tell ourselves, and the stories we tell the audience we’re meant to serve.
As an Archetype Copywriter and Video Script Whiz, my intention isn’t just to help you increase sales: I want to take your audience on a journey. I’ve been writing sales and conversion copy, marketing video scripts, and screenplays for 8 plus years and understand the power of universal symbols and story in your business.
Some say I’m a mind-reader, but I’m just an expert listener with a vision - to communicate your offerings with crystal clarity so aligned clients take action. My background in narrative film and the healing arts brings a personal slant to the buying experience. It’s also how I write copy that connects in a way that feels familiar so your services are seen.
My love affair with words is what gets me out of bed every morning (and vegan banana pancakes, extra syrup). And occasionally, it’s my cat if I’m late with her morning “nummies”. In my downtime, you can find me at an open mic night with my husband or with my nose in a book sipping a matcha latte.
That’s me.
What about you?
If you’re ready to own your story (it’s about time) and crystallize your copy, let’s connect!
@bluequillcreative
@bluequillcreative
Follow @bluequillcreative on Instagram for a peek into my world + Soulful Small Business copywriting tips.
My Career Path
My Credentials
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B.S. Film & Digital Media --- University of North Georgia
Diploma in Copywriting (with Distinction) --- Blackford Centre, UK
SEO: On-Page Optimization & Keyword Research --- Hubspot Academy
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Certified Massage Therapist (previously licensed) --- Atlanta School of Massage
National Certification Board for Therapeutic Massage & Bodywork Certified --- Deep tissue therapies, therapeutic massage, reflexology, lymphatic drainage massage, Thai massage, aromatherapy, spa therapies, and other bodywork modalities
Usui Trained Reiki Master (Reiki Levels 1, 2, & Master Level) --- Beacons of Change
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Multiple upper-level university classes in...
Sociology
Social Work
Developmental Psychology
University of North Georgia
Behind the Name…
Blue
The color of the throat chakra in Vedic yoga tradition, and the energy center of communication.
Blue reminds us of water and sky. It’s associated with calm, intuition, inspiration, and clarity.
It’s also the color of health-wellness centers, yoga studios, energy healing, massage therapy, holistic health spas, therapy practices, acupuncture and alternative medicine. These are the healers of the world.
Quill
A time-honored nod to the transformative power of the written word.
Feather writing quills connect us with the celestial realms, bridging intellect with higher wisdom.
My laptop keyboard is well-worn after years of writing projects, but the quill is a symbol that has always resonated with me.
Creative
Adjectives include: imaginative, artistic, inventive, visionary.
Creatives in the healing arts, performance arts, and everywhere in between, channel original ideas.
It’s the realm of video, visual arts, music, graphic design, photography, illustration, handcrafting, writing, and publishing. These are the change-makers of the world.
Empathy
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Expression
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Ethics
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Empathy 〰️ Expression 〰️ Ethics 〰️
Blue Quill Creative
Core Values…
Continuous learning
Connection
Clarity
Inclusivity
Diversity
Authenticity