Blue Quill Creative
Archetype Copywriting
“People do not buy goods and services. They buy relations, stories, and magic.”
~Seth Godin
Copy that reflects your calling.
You’re here to make people feel better…
Feel better in their minds, their bodies and in their space.
To the healers, the therapists and the artists of every kind… the world desperately needs your medicine.
You’re doing the work, you’re putting yourself out there… but you don’t seem to be resonating with the types of clients you know you’re meant to serve.
Your knowledge and gifts can help heal, move and transform people. And at the same time…
Your people won’t come to you if they’re not clear on the what, the how, and the why - the story - behind all you do.
As an actor, writer and former healing arts practitioner, I know a thing or two about the power of story and the words that we use.
I help soulful small businesses and creatives like you match their copy with their calling online.
And I can’t wait to hear your story.
Welcome to my little corner of the internet. I’m Madeleine, AKA your Copywriting Confidante.
To the healers, therapists and change-makers… I appreciate what you do intimately, because I’ve lived both sides.
Years ago, I could have easily been your client, or you could have been mine. I understand the heart (and the toll) that this type of work takes.
I’ve come full circle from healing arts professional, to patient dealing with a debilitating diagnosis, to helping those who helped me heal…
…all while fanning the creative spark that makes me feel alive.
I hold a special place for soulful small business owners like you, because shining a light for others isn’t easy.
That’s why I’m honored to help you find clarity with your message and crystallize your copy so you can reach more people.
In their words...
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Tara Heaton, Keynote Speaker & Master Storyteller
"Working with Madeleine was exactly what I was looking for in a marketing partner. For starters, she is boldly creative and incorporates just the right dose of unpredictable flair in her messaging. She invested the time to understand my voice and my story. But what I like even more is that she didn't tell me how we would work together - she quickly aligned with my needs and communication style. She is flawlessly organized and surpasses what she promises. If you need digital marketing support, Madeleine will delight you beyond expectations. I look forward to a long partnership with her!"
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Maxwell Z. Bentley, Award-Winning Video Producer, Author & Speaker
"Madeleine is a phenomenal copywriter and video script writer. I've had the pleasure of working with her for several years, and her perspective, attention to detail, and expertise is world-class. Professionally, she always delivers high quality copy ahead of schedule, but that's just one side of her. Personally, she is a delight to work with, always shows up with an enthusiastic attitude, and will make the whole team laugh effortlessly. I highly recommend her for your writing needs.
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Michal Spiegelman, Medical Intuitive, Life Coach & Social Worker
"I have had the pleasure of working with Madeleine for years, and she has been an indispensable part of my team as a copy editor. Whether she is editing my blogs, refining copy for registration pages, or polishing content for my website, Madeleine's input is always invaluable. She has an innate understanding of my message and voice, and she has a remarkable talent for enhancing my writing. Madeleine doesn't just edit - she transforms my words, making them more aligned, engaging, and easier to read. Her feedback allows me to refine, expand, and perfect my work, and often I entrust her to do the writing herself. She brings a sparkle to my content that consistently elevates it. Madeleine is not only a brilliant editor but also a profound thinker and an incredible listener. Her work is both deep and impactful, and I'm grateful for her expertise."
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“It all begins with an idea. Maybe you want to launch a business.”
Are you a soulful small business?
You seek to make the world a better place with your services/products.
Your business is also your calling and an expression of your soul’s work.
It’s vital for you to feel energetically and intuitively aligned with your business.
You value transparency in advertising and are not a fan of false scarcity, false urgency, or sleazy sales tactics.
Ethical marketing, eco-friendly and conscious business practices (people, planet, profit) are important to you.
Your business is more than a paycheck, it’s a way to bring light and hope to those who need it.
Your definition of success isn’t tied solely to income, but in the lives you touch.
Here’s how you know…
If you’re ticking these boxes, we share the same values and should connect!
How We Can Work Together:
Testimonial Editing
Article & Blog Post Writing
Mission/Vision Statement Refresh
Short Online Video Script
Website Copy Refresh & SEO
Copy Editing
Email Copywriting
Website Copywriting
from Scratch & SEO
Online Sales Pages
The
Blue Quill
Methodology
Appealing to the masses appeals to no one: especially with digital marketing.
When your business is all (or mostly) online, empathy, specificity, and clarity are key.
I hold a mirror up to your message to make sure it’s truly reflecting…
Your unique origin story (your big “why”).
The distinct services you offer (the what and the how).
And the specific people you serve (the who).
Then, we expand on your newfound clarity with Archetype Copywriting.
Archetypes: symbols or characters that recur throughout mythology, literature, and films, recognized enough to be widely familiar, universal concepts. AKA the secret of writers, film directors, AND business owners who make their audience feel things.
Identifying the “character” behind your brand is vital for copywriting clarity.
When you are crystal clear about the value you offer and your soulful small business archetype, THEN you can be specific in your marketing around it.
When there’s something about you that resonates, that clicks and makes meaningful connection… that’s when you know your copy is reflecting your calling.